The Spirit of Play
The Cambridge Judge Business School at the University of Cambridge wanted an innovative way to convey the philosophy behind its one year MBA. sentiospace sent three storytellers up to idyllic Cambridge to interview Professor of Marketing, Jaideep Prabhu, and three students.
‘it’s a collaborative approach to problem solving and learning by doing’
Four hours of audio was captured during the session, which was carefully edited down to shine a light on the most important aspects of the course.
We are intrigued at sentiospace by the relationship between creativity and play, often finding the best ideas arrive while humour is in the air. This experience is shared by students at Cambridge Judge Business School, who note that the environment itself, with its beautiful surroundings and buildings, fosters fresh thinking and innovation.
‘it’s in that spirit of play that you are able to discover things’
#ProfessorJaideepPabhu #spiritofplay #innovation #creativity
To tie it all together, sentiospace created a documentary style animation summarising the philosophy in one succinct and stylish piece.