The Spirit of Innovation
Tata Communications sponsors some of the best sports brands on the planet, including Formula 1® and MotoGP. sentiospace® takes on the challenge of communicating how Tata’s work in sports connects to its activities in other industries. The final animation is shown at Tata’s global sponsorship events.
The story is built around a three chapter structure. Each chapter begins with an insight before conveying how said insight relates to both sport and industry.
“The best places can be hard to reach.”
The first chapter expresses how Tata’s ability to live stream golf played in remote locations feeds into the organisation’s ability to help banks transfer funds in a flash.
“Being at the pinnancle demands reliability”
The second chapter shows how Tata’s work to help Formula 1® teams make decisions in a fraction of a second connects to the seconds it shaves off ground time for global airlines, saving them millions of dollars.
“Communication is two-way”
Finally, we relay how Tata’s in depth understanding of the marriage between sports and fans underpins its digital first approach to engagement.
“It’s been a fantastic experience working with sentiospace®. Very smooth project management throughout 45 odd days, and we’ve arrived at a very satisfactory result. It was a challenge encapsulating our message within the 60 seconds, but I think and hope we’ve managed it.”
Ashotash, Marketing, Tata Communications